20 June 2026 | Photo via Swedish House Mafia/Facebook
Shirts, shorts, caps and hoodies rework football-inspired design through the lens of Swedish House Mafia's visual universe
Swedish House Mafia have unveiled a World Cup-inspired capsule collection, aligning the release with Sweden's return to football's biggest international stage for the first time since 2018.
The national team opened its 2026 campaign with a 5–1 victory over Tunisia and is set to face the Netherlands in its second Group F fixture, with Japan completing the group's line-up.
Rather than drawing directly from the blue-and-yellow palette traditionally associated with the Swedish flag, the collection adopts a more restrained visual language. Presented largely in black and white, the range incorporates subtle references to Sweden's national crest while integrating Swedish House Mafia's established iconography, including the SHM initials and the three-dot symbol that has become synonymous with the trio's identity.
The capsule includes football shirts, zip-up hoodies, sweatpants, shorts, caps and other accessories, with several pieces featuring a large "3" across the back. Available in monochrome colourways, the garments translate football aesthetics through the lens of Swedish House Mafia's minimalist visual identity.
The collection went on sale here.
